E-Cigarette Company Trademark Infringement

Electronic dance music star deadmau5 (pronounced “dead mouse”) is suing executives of an e-cigarette company for alleged trademark infringement. The DJ, whose real name is Joel Zimmerman, filed a federal lawsuit in California on March 31, 2016 saying West Coast Vape Supply is intentionally infringing on his deadmau5 trademark.

Zimmerman is alleging that the deadmodz vape brand is confusing deadmau5 fans who think Zimmerman is behind the electronic cigarette line, according to the lawsuit.

Not only is the name “deadmodz” similar to “deadmau5,” Zimmerman argues that the vape company also copied the bubble style font Zimmerman uses in his logo. In an effort to avoid the litigation, Zimmerman’s music attorney sent several letters to Alham Benyameen, the principal of West Coast Vape.

To read more about this case click here.

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